Apple CEO Tim Cook could step down after Apple Glasses launch

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Apple CEO Tim Cook could footstep downward after Apple Glasses launch

(Image credit: Justin Sullivan via Getty Images)

For Apple tree CEO Tim Melt's reportedly final trick, he's going to launch a whole new category for the visitor. Cook, who filled the shoes of the seemingly irreplaceable Steve Jobs, is expected within Apple to step down as soon as iv years from now, in 2025.

This comes to u.s. via the e'er-reliable Mark Gurman at Bloomberg, whose latest cavalcade suggests that a multitude of factors could mean that Cook is "going to retire sometime between 2025 and 2028." His reported departure is tied to the release of the long rumored Apple glasses, which would be the company's first standalone AR product.

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Specifically, Gurman notes that the common "belief within Apple is that Cook simply wants to stick around for i more than major new product category, which is probable to be augmented reality glasses rather than a auto."

And when we took a moment in the Tom's Guide Slack to think dorsum about Tim Cook's big successes, we're thinking there's a strong chance these glasses will exist a hit. Melt'southward been at Apple for 10 years, and during that fourth dimension has seen the launch of multiple successful categories, too every bit a revolution in Apple'due south component strategy.

Analysis: Tim Cook's big wins (and fails)

Not that Apple ever explains who is responsible for what product, just let's look at the major launches since 2011. While the acquisition of Beats Electronics from Dr. Dre and Jimmy Iovine may not have seemed similar a huge deal in 2014, it was one of the first big moves Apple made into the audio and headphones world since the failed iPod Hi-Fi. And information technology would be proceeded by the 2016 launch of AirPods, one of Apple's biggest success stories in Tim Melt's get-go decade with the company. Beats' app technology was also seen as an influence for Apple Music.

(Image credit: Future)

Speaking of Apple Music, it's simply one of many services that Apple's launched in recent years, including Apple tree Telly Plus. That services division is growing and growing, bookkeeping for 21.47% of the company'south full acquirement according to Statista — with 26% growth revealed in the latest Apple tree quarterly earnings declaration . Apple TV Plus may have taken a while to find its first critical hit with Ted Lasso, only the imminent inflow of Jon Stewart's new show on the service could make it a must-take.

Plus, at that place'south the Apple Watch, the industry leader in wearables and smart watches. Released in Apr 2015, the Watch didn't exactly have off at kickoff, but in one case Apple tree pivoted to a stronger focus on fitness in 2014, the device truly found an audition.

And nosotros can't use the discussion "pin" without mentioning Apple Silicon. Intel is clearly in the rear view mirror for Apple right now, as the visitor launched the M1 MacBook Air and Pro in belatedly 2020, followed past the M1 Mac mini and M1 iMac. These notebooks provided huge leaps forward in bombardment life and functioning, and the April 2021 Apple tree earnings call revealed Mac revenue of $9.0 billion, up seventy% according to MarketWatch.

(Image credit: Laptop Magazine)

But until the most contempo iterations of the MacBook, Apple's laptops and Macs had some difficulties under Melt'south term. The butterfly-switch MacBook Pro and Air proved highly controversial, equally lawsuits and repair programs arose due to the sparse design which was claimed to be prone to failure.

Then there's the big shiny 2013 Mac Pro. Sold on a reputation for upgradability, that future never exactly happened. Referred to be many equally "the trashcan" for its cylindrical design, this was non a striking, and pushed Apple tree to redesign the system for the 2019 Mac Pro, which is colossally expensive with a starting price of $five,999.

Apple under Cook has also faced increased scrutiny for how information technology manages its iOS App Shop, and had serious grit-ups with the EU over its proprietary ports. And so there's the big fight with Epic Games, which saw Fortnite leave Apple devices.

The next Apple CEO: Who could be next?

Major contenders for the title include Greg Joswiak, aka "Joz," (a senior vice president of note in the company), Deirdre O'Brien (who leads Apple's retail) and COO Jeff Williams.

If Apple is looking for a CEO in the vain of Cook, so Williams could exist the most likely internal candidate. He's known for running the supply concatenation for Apple, which is what Cook was famous for before he took the function at the caput of the table.

• Read adjacent: I replaced AirPods Pro with Jabra Elite Agile 75t for running

Henry is a senior editor at Tom's Guide covering streaming media, laptops and all things Apple, reviewing devices and services for the past vi-plus years. Prior to joining Tom's Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He's also covered the wild world of professional wrestling for Cageside Seats, interviewing athletes and other manufacture veterans.

Source: https://www.tomsguide.com/news/apple-ceo-tim-cook-may-step-down-after-one-more-big-thing

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